At RokFit, we’ve never been interested in just "making clothes." If you wanted a plain shirt to sit on the couch in, you’d be shopping somewhere else. We build gear for the people who understand that the gym is a laboratory for life, a place where you test your limits, fail occasionally, and come out sharper on the other side.
Our latest release is a tribute to that mindset. We’ve taken our signature "Shred the Norm" philosophy and applied it to four new staple pieces designed to handle your training sessions and your downtime with equal intensity.
The Philosophy Behind the Prints
Resist & Persist (Active Tee) The tiger and the serpent. It’s a classic battle of willpower. In the gym, resistance is the only way to grow. This Active Tee is built with high-performance fabric that breathes while you sweat, reminding you to keep pushing when the "burn" tells you to stop.
Dare to Fail (Street Tee) If you haven't failed a lift or a goal lately, you aren't aiming high enough. The "Dare to Fail" graphic is a badge of honor for those who take risks. This heavyweight street tee is for the days when you're off the clock but the mindset remains the same.
Comfort Kills (Long Sleeve Street Tee) Comfort is the silent killer of progress. The Eagle graphic on our new long sleeve serves as a reminder: the moment you get too comfortable is the moment you stop evolving. It’s premium, rugged, and built to keep you focused.
Shred the Norm (Hoodie) The centerpiece of the collection. Our classic "Shred the Norm" mantra in a bold, black-on-bone colorway. It’s a heavyweight layer for those early morning sessions or late-night rucks when the world is quiet and the work is loud.
Built for the Community
This collection isn't about trends, it’s about a lifestyle. Whether you’re smashing a workout, hitting a heavy triple, or just navigating the daily grind, this gear is a visual representation of the discipline it takes to be better than you were yesterday.
The full collection is available now. No fluff. No shortcuts. Just the gear you need to stay uncomfortable and keep growing.